Use The Corporate Internet Site The Right Way

 

The development of digitized channels – particularly a Corporate Website – has helped in making the ride of converting a prospective buyer to a lasting customer less bumpy. Among several digital channels, a corporate internet site is a flagship item that can heighten the brand loyalty as well as bottom line figures.  Nowadays, the use of Flash is done to create alluring corporate sites. A flash website design is admired for making the site attractive. Nevertheless, due to the Byzantine JavaScript/CSS structure, several web designers dread the idea to create a flash website.

What is the significance of corporate sites?

If Forrester Research’s studies are to be analyzed, the online retail sales for the US, Europe and China expect a hefty growth from 2012 to 2016. Whether it is mature or emerging online market, brand websites are regarded as a significant reference point while making the final purchasing decision.
As per the 2013 study carried out by Accenture, the consumers find corporate internet sites of paramount importance whenever a product overview is sought. For any type of product purchase, the brand websites are among the acclaimed online channels.

Key factors for high-performance of corporate websites

• Customer Service: Serving clients should be given the highest rung on the ladder of priority by any business. A corporate website should have self-help feature, options to do live chat, multiple feedback points, etc.
• Navigation: The entire structure for navigation should be simple. A simple navigational structure helps in making available the sought after information in the shortest turnaround.
• Relationship building: Every corporate internet site must aim to make a compelling case for customers to return. Most corporate giants give rewards to the enroll, who registers successfully on their websites.
• Commerce: The commercial hotshots should never forget that the entire website is there for business only; hence, the information about products and pricing must be present on the internet site. Also, the corporate high-ups should ensure that the pricing structure – displayed on the website – is accurate and fair.

All such factors must be kept in mind to build a corporate site that proves to be a real bang for every buck.

Significance Of Web Applications

In previous ages, the businesses used to rely heavily on traditional methods to interact with the clients, take down their orders and do other related jobs. However, the developments in technology paved way for a far more sophisticated tool to automate most of such works. One such tool is web application. A web app is responsible to interact with users and gain the necessary information.

What’s a web app?

The web applications are tied up to a database to store a variety of permanent information such as customer order, item (product) description, price list, and the like. Other exciting benefits of a website based application have propelled its use in the commercial environment. With most businesses striving to carve a niche, the business associates clamor for web apps that are specific to their business types; these apps are known as custom website applications. Apart from having a website, most of the companies are relying on high-quality CRM IT solutions that help in management of clients’ records.

The importance of a web app

At present, most business organizations have understood the significance of having a website. When an internet site has adopted ethical SEO tactics, then it can expect unbelievable lead generations to happen. However, one of the most significant tips, which companies never pay heed to is inclusion of web apps.

A web application will ease up a user’s interaction on a website. Some of the functionality that a web app can provide the website users are:-

• Browsing products within an online store
•  Selecting a specific product within a large list
• Updating customers’ accounts
• Collecting clients’ information 
• Offering impeccable client service via live chat

Having web apps – whether general or bespoke – on an internet site enhances the experience of website visitors to unprecedented levels and increases the probabilities of revisits.

Website AMC – Not An Option But A Necessity!

So you have hired a top notch website development agency and launched a path breaking website... what next?

There is no doubt in the fact that this is the age of World Wide Web. Your website represents your business and this is what entices you to get it designed and developed in a modern and comprehensive manner. But what matters is not just the design and functionality of the website but also, the content.Especially for businesses pertaining to customer oriented industries such as Real Estate, Automotive, Education, FMCG etc. It is essential to have a reliable, prompt and skilled IT partner that takes care of your website updates as and when required and the best solution for this is Website Annual Maintenance Contract (AMC).

Some of the benefits of AMC are.
• Frequent, Prompt and efficient website updations
  You don’t need to worry about the formatting, font consistency, placement of pictures etc. as all the agency needs from you is the data and the rest if their problem. You will find the updates on the website in no time and just the way it suits your website best.

• Ease of technical know how
  Web technology has reached to a point where people have too less patience sticking to a web page and the agency you hire, will know this best and also the way to present your information in the most visible, concise and visually appealing manner.

• In house resource cost saving
  No need to hire an IT expert with web designing and coding knowledge as the agency will have a whole team of designers, developers, content writers etc. working for your website management services.

• Timely updates
  You may not have time to sit and work on the website everyday but the agency you hire will be at its toes to get your work done. Most of the agencies follow a “within 24 hours update” approach unless of course.. You need a total revamp!

• Regular backup
  Under website AMC, there are several security and hygiene factors that the agency will take care of at regular intervals such as database backup, overall quality check, removing broken links, updating sitemap etc.

• Bug fixing
  Internet is subject to a lot of threats, many of which remain unidentified. Under website maintenance, the agency will ensure that your website is secure and in case of an attack/ website crash, it will make amends within its capacity.

• New page addition and other value addition at lower rates
  The advantage is there if you hire the same agency for AMC which has developed your website as they know the website inside out. Moreover, you can get the website enhanced at lower rates as compared to fresh design/ development work.

SEO Based Writing Misconceptions

Search Engine Optimization (SEO) is a familiar term now, since internet has gained a significant prominence across the world and businesses are competing on daily basis to get the desired rank on popular search engines. However, there are a number of misconceptions and confusions when it comes to SEO, as a service.

Even today, there are businesses and individuals who refrain from this competition and struggle to appear in top results and each has their own reason. What has drastically changed is that Blogging and Article Writing, which was earlier a phenomena aimed at sharing information and knowledge is rapidly transforming into a practice done merely for promotion of websites. The concept of promotion through blogs and articles is not incorrect, but the approach is.

SEO article writing and blog writing is in itself a genre of content writing which requires a blend of knowledge sharing and keyword infusion. It is not rocket science and it is not a child’s play too. The fact that needs to be kept at the back of mind while writing for SEO purposes is that the Blog/ Article must have a purpose, reading value and should benefit the reader before it benefits the website that is being promoted. The idea is to retain the reading value of the write up and adding keywords in a way that it blends with the content. The way it is done for website content writing.

The best way to achieve this is to follow the process given below:

· Identify the readers/ TG

· Identify what they are looking for, to read/ know

· Select a Topic

· List down the points to be covered

· Prepare a flow

· Write the Article/ Blog

· Infuse the keywords

· Rephrase the parts where keywords are infused, if required

· Read the content loud and convince yourself that it sounds helpful

· Scrap it if it doesn’t

· Repeat the process.

My Website... My Design

The dilemma that surrounds every designer on the face of earth is to go by their gut or follow instructions. Creativity, they say... cannot be forceful or caged but the thread of every profession is somewhere down the line connected to monetary aspects and approvals. 

As a designer is it essential to the find the right balance between what is required and what can be value added to the design. Website Designing is a domain where there are infinite possibilities for creativity and innovation. The domain is growing at fast pace and welcoming new aspects with positivity and encouragement. 

For a designer, the goal is to create a website layout that meets the purpose of the business and sets the benchmark higher for contemporaries and this can be achieved by immersing into the depth of the project. Designing is not confined to the color of buttons and curvy edges of banners... it has more to it:  

•  Understanding the audience and what they will come looking for 
•  Understanding the company/ institution and devising the best possible way to navigate across their offerings
•  Identifying the strengths of the company/ institution and how those can be highlighted
• Identifying functionalists that can reduce the no. of clicks required to reach to desired pages

When you start designing the homepage of a Corporate Website, the focus must be on how the company can be presented well and company information can be showcased but in case of a Flash Website, the approach is entirely different. The focus will then be at making the website visually appealing to hold the attention of the visitor, interesting transitions, limited text etc. So the design parameters change depending on the type of website being worked upon. What does not change is the creative zeal of a true web designer. 

So the next time you are in a fix! Follow your instincts and create what you would approve!

Choosing an Effective Website Development Topic

Are you wondering how, websites like Facebook, Twitter and LinkedIn became so popular that their owners are today amongst the highest earners. It was just an idea that brought them so far in the digital medium.

The thought of coming up with a cool idea and selling it for millions to Google, might seem quite simple. However, website development in India or abroad is not a trivial business to sustain. The idea of Facebook that Mark Zuckerberg initiated was something unique that instantly made him amongst the richest. But this is not exactly what happens with all the ideas but only with a handful of people.     

So, here is where the importance of topic selection for website development lies. It is a very big and an essential decision to start with a web concept. Going for the big idea might be quite tempting. After all, everybody wants to become the inventor of ideas that generated Facebook, Twitter or YouTube.

    

Here, I would like to suggest creating something realistic for the average person where you can also earn money. Making attempts to create something like Facebook is a huge task and along with that you also require server space and technical proficiency to monitor its growth. So, in this case, it is best to start with a simple approach. With simple approach, I mean creating sites/pages that interest common people. If you love to create jewelry, then create a page with all the insights of jewelry designs. It is also beneficial to include your suggestions or best practices etc supported with pictures. You can also demonstrate your designing techniques on You Tube and link them with your website. Adding on, you can build a Facebook page and keep updating your audience to popularize your website.          

In addition to idea generation, doing Search Engine Optimization (SEO) for your website is also a vital part. It keeps your website listed on search engines like Google, Yahoo and more. Preparing a simple yet requisite website like this can be highly productive. You could also easily indulge in its webdesign and development services yourself. The need for hiring an expensive web development company can be omitted. So, choose a topic that has good demand and minimal competition to start with.  

Web Attraction Through Site Maintenance

Attraction is a common and proven phenomenon in the existing world. This could be between humans and earth; among people or others. The whole being revolves around attraction or what you can call gravity. Magnetism/attraction/gravity is what keeping things stick is together. There is no starting or ending point to it, the laws of attraction are always at work. In the same manner, to attract visitors on your website, you need to constantly modify and enhance it. For this purpose, we provide website Annual Maintenance Contract (AMC).   

Website management services are requisite for both static and dynamic websites for fast, reliable and error free performance. Website AMC keeps track of all the inflow of content, images etc. The website management services are undertaken by in-house members or via professional agency like us, for updating the site information as and when required. For constant inflow of online customers, it is very essential to ensure continuous accessibility of quality content and images.

Maintaining and updating a website can be an expensive task, but the number of visitors AMC increases is commendable. With the help of regular website maintenance, you also keep the lines open for various search engine spiders. This helps you stay in the top list of search engines.   

Some of the website maintenance plans are as follows:

•  Regular backup of website & database
• Re-structuring of website content
• Quick update of images and graphics
• Maintaining and managing website
• Correcting bugs and design troubles
• Improving site performance for faster download etc
• Providing response to visitor's comments
• Creation of extra pages/links
• Regular inspection pertaining to broken/corrupt/missing links
• Frequent analysis of website performance
•  Security and protection of website  

 For all your web based concerns, we provide customized AMC plan with minimum turnaround time and excellent results.