SEO Based Writing Misconceptions

Search Engine Optimization (SEO) is a familiar term now, since internet has gained a significant prominence across the world and businesses are competing on daily basis to get the desired rank on popular search engines. However, there are a number of misconceptions and confusions when it comes to SEO, as a service.

Even today, there are businesses and individuals who refrain from this competition and struggle to appear in top results and each has their own reason. What has drastically changed is that Blogging and Article Writing, which was earlier a phenomena aimed at sharing information and knowledge is rapidly transforming into a practice done merely for promotion of websites. The concept of promotion through blogs and articles is not incorrect, but the approach is.

SEO article writing and blog writing is in itself a genre of content writing which requires a blend of knowledge sharing and keyword infusion. It is not rocket science and it is not a child’s play too. The fact that needs to be kept at the back of mind while writing for SEO purposes is that the Blog/ Article must have a purpose, reading value and should benefit the reader before it benefits the website that is being promoted. The idea is to retain the reading value of the write up and adding keywords in a way that it blends with the content. The way it is done for website content writing.

The best way to achieve this is to follow the process given below:

· Identify the readers/ TG

· Identify what they are looking for, to read/ know

· Select a Topic

· List down the points to be covered

· Prepare a flow

· Write the Article/ Blog

· Infuse the keywords

· Rephrase the parts where keywords are infused, if required

· Read the content loud and convince yourself that it sounds helpful

· Scrap it if it doesn’t

· Repeat the process.

My Website... My Design

The dilemma that surrounds every designer on the face of earth is to go by their gut or follow instructions. Creativity, they say... cannot be forceful or caged but the thread of every profession is somewhere down the line connected to monetary aspects and approvals. 

As a designer is it essential to the find the right balance between what is required and what can be value added to the design. Website Designing is a domain where there are infinite possibilities for creativity and innovation. The domain is growing at fast pace and welcoming new aspects with positivity and encouragement. 

For a designer, the goal is to create a website layout that meets the purpose of the business and sets the benchmark higher for contemporaries and this can be achieved by immersing into the depth of the project. Designing is not confined to the color of buttons and curvy edges of banners... it has more to it:  

•  Understanding the audience and what they will come looking for 
•  Understanding the company/ institution and devising the best possible way to navigate across their offerings
•  Identifying the strengths of the company/ institution and how those can be highlighted
• Identifying functionalists that can reduce the no. of clicks required to reach to desired pages

When you start designing the homepage of a Corporate Website, the focus must be on how the company can be presented well and company information can be showcased but in case of a Flash Website, the approach is entirely different. The focus will then be at making the website visually appealing to hold the attention of the visitor, interesting transitions, limited text etc. So the design parameters change depending on the type of website being worked upon. What does not change is the creative zeal of a true web designer. 

So the next time you are in a fix! Follow your instincts and create what you would approve!

Choosing an Effective Website Development Topic

Are you wondering how, websites like Facebook, Twitter and LinkedIn became so popular that their owners are today amongst the highest earners. It was just an idea that brought them so far in the digital medium.

The thought of coming up with a cool idea and selling it for millions to Google, might seem quite simple. However, website development in India or abroad is not a trivial business to sustain. The idea of Facebook that Mark Zuckerberg initiated was something unique that instantly made him amongst the richest. But this is not exactly what happens with all the ideas but only with a handful of people.     

So, here is where the importance of topic selection for website development lies. It is a very big and an essential decision to start with a web concept. Going for the big idea might be quite tempting. After all, everybody wants to become the inventor of ideas that generated Facebook, Twitter or YouTube.

    

Here, I would like to suggest creating something realistic for the average person where you can also earn money. Making attempts to create something like Facebook is a huge task and along with that you also require server space and technical proficiency to monitor its growth. So, in this case, it is best to start with a simple approach. With simple approach, I mean creating sites/pages that interest common people. If you love to create jewelry, then create a page with all the insights of jewelry designs. It is also beneficial to include your suggestions or best practices etc supported with pictures. You can also demonstrate your designing techniques on You Tube and link them with your website. Adding on, you can build a Facebook page and keep updating your audience to popularize your website.          

In addition to idea generation, doing Search Engine Optimization (SEO) for your website is also a vital part. It keeps your website listed on search engines like Google, Yahoo and more. Preparing a simple yet requisite website like this can be highly productive. You could also easily indulge in its webdesign and development services yourself. The need for hiring an expensive web development company can be omitted. So, choose a topic that has good demand and minimal competition to start with.  

Web Attraction Through Site Maintenance

Attraction is a common and proven phenomenon in the existing world. This could be between humans and earth; among people or others. The whole being revolves around attraction or what you can call gravity. Magnetism/attraction/gravity is what keeping things stick is together. There is no starting or ending point to it, the laws of attraction are always at work. In the same manner, to attract visitors on your website, you need to constantly modify and enhance it. For this purpose, we provide website Annual Maintenance Contract (AMC).   

Website management services are requisite for both static and dynamic websites for fast, reliable and error free performance. Website AMC keeps track of all the inflow of content, images etc. The website management services are undertaken by in-house members or via professional agency like us, for updating the site information as and when required. For constant inflow of online customers, it is very essential to ensure continuous accessibility of quality content and images.

Maintaining and updating a website can be an expensive task, but the number of visitors AMC increases is commendable. With the help of regular website maintenance, you also keep the lines open for various search engine spiders. This helps you stay in the top list of search engines.   

Some of the website maintenance plans are as follows:

•  Regular backup of website & database
• Re-structuring of website content
• Quick update of images and graphics
• Maintaining and managing website
• Correcting bugs and design troubles
• Improving site performance for faster download etc
• Providing response to visitor's comments
• Creation of extra pages/links
• Regular inspection pertaining to broken/corrupt/missing links
• Frequent analysis of website performance
•  Security and protection of website  

 For all your web based concerns, we provide customized AMC plan with minimum turnaround time and excellent results.

FLASH Website Solution for Your Premium Experience

Everybody loves to see visually appealing sites. That can either be live around them or on their computer screens. Moreover, the trap of busy routine has left humans to only focus on things that are simple to understand. 

The tendency of humans to involve themselves more in attractive display of information, comparatively, has encouraged us to develop websites that talk enough with visuals. Taking into consideration the market demands and the tendency of humans, we have well structured our web site designing module.

Looking at the scenario, almost every business needs a website. As websites are the most effective medium, they can talk the story of any business. If projected well, it is the most influential medium to convey company’s message to people at large. To make it worthwhile, we make use of contemporary flash website designing technology to seamlessly display the series of company’s business. The availability of flash website designing technology has encouraged in us, the drive for developing rich and engaging digital experiences.          

In the flash websites, our designers use their creative blend to bring together animation videos and interactive content on one page. The tool for creating rich internet applications helps in designing straightforward graphical representations to satisfy browsers urgency as well as their desire for something unique. When a user accesses a responsively designed corporate website in the first look, they tend to glance beyond. For this reason, we have adopted set approaches that are capable of giving ultimate visual experience to the user.

Our corporate website designing with Flash has been very helpful in enhancing a story. The effective approaches that we use while designing a Flash website, enable us to come up with an impeccable end product for our valued clients.