Monday 16 September 2013

ERP Simplify Business



Are you facing problems in managing internal processes at your organization? It is indeed a common problem faced by organizations of small as well as large magnitude. The best solution to this is to install an ERP(Enterprise Resource Planning) system, it is a cost effective solution for integrating functions across different departments of your organization.
Through ERP, various divisions of a company can interconnect and work can be executed through an automated work process. It enables the organization employees to enjoy easy availability of data pertaining to business processes and to find important information in the form of useful reports being generated from one platform.Managing business processes becomes easier, simplified and dynamic when you get an application developed by an ERP solutions provider.
ERP is an integrated web application that enables you to automate business processes and acts as a collaborative platform for the employees at your company. An ERP helps you combine the synergy of various departments such as Accounts, Marketing Team, Administration, Recruitment Division etc.
For e.g. with an ERP, you can create an order for each project you acquire. The files related to that project will appear on the ERP and you can allocate employees that are working on the same. The selected employees will be able to access the files added for that particular project. Similarly, based on their roles, the employees can update the status of the project on ERP which implies that any person can login with their credentials and know what is the status of a project they are associated with, without having to call or reach out to all individuals associated with that project.
ERP can be developed based on customer specification. With an ERP, you can manage:
·         Purchase Processes
·         Storage
·         Production
·         Quality Control
·         Dispatch
·         Sales Processes
·         Finances
·         Marketing Processes
·         HR Management
·         System Management
·         And several other processes
If you are looking for an ERP that can make your business operation run smoothly, the best way is to get it developed by any of the leading ERP solution providers. There are various companies that are into web application development and you can get an ERP developed based on your business specific requirements.

Saturday 14 September 2013

Internet Marketing The Future



Internet marketing has taken the concept of brand building by storm. Blending new-age technologies with innovative marketing ideas, the concept has opened a new era of promoting a company and its products on the Internet. After its overwhelming success in the western market, Interactive marketing has made headway in Indian market as well.  So, it is the right time for your business to reap its benefits.
With the growing popularity of the E-commerce web design in India, the concept of internet-based business promotion has come of age. A recent study reveals the fact that there are around 400 million internet users in India. Such a staggering figure undoubtedly prepares the ground of a better prospect of interactive marketing in our country. Web design companies in Delhi and other regions are focusing on leveraging the growth of this medium.
Unlike the traditional marketing technique, interactive marketing lays more emphasis on building a relationship between the service provider and its end customers. More clearly, this technique will enable your end customers to communicate with you through comments or feedback. Besides, your customers can also opt for social media sites and forums to post their feedback about your company’s services or products, thereby making a direct impact on their success. In today’s global market, it is very true that your future customers will give immense importance to the feedback and comments of your present customers.
Now the question is how you can better the communication process with your customers. Getting a website developed for your company by one of the leading web design companies is not enough for harnessing the power of interactive marketing, you should also think beyond that. You should make your end consumers aware of your website through SEO, SMO and other Internet Marketing techniques.
Social media optimization is another good way to give prominence to your products and services. You can create your company’s page on popular social media websites like Facebook and Twitter and post the latest news and information about your company and services in order to keep your customers updated about the latest happenings and thereby strengthening the online presence of your company. Thousands of top-notch companies’ pages on premium social media’s web sites prove enormous potential of interactive marketing.

Friday 13 September 2013

CRM is your gateway to streamline marketing processes


Marketing is one of most erraticdivisions at any organization and requires a lot of coordination, follow up and escalation of status updates. This results in chaos and confusionsvery often. These hiccups can be eliminated by getting a robust Customer Relationship Management (CRM) application installed at your organization.

A Customer Relationship Management (CRM) application enables companies to streamline their marketing processes by providing systematic storage and updations of information. With a CRM you can manage your business relationships with existing customers or new clients more effectively. 

It also acts as an information platform for the management to look into and be informed about the cold and hot leads and potential business in the coming time. The application also enables the users to extract useful data related to sales, customers, sales team performance etc. It is therefore a cost effective way to manage sales and monitor the marketing team efforts while it also keeps a strong record of customers. 

CRM can be built on custom requirements as per your business profile and proves to be an essential ingredient in today’s competitive business world. It is a useful custom web application that helps you simplify the marketing process and et important information instantly. It makes decision making easier and contributes to your business growth immensely.
Some of the advantages of a CRM are:
·         Helps you manage client contacts
·         Helps you keep track of prospects and sales leads systematically
·         Helps in preparing insightful reports for analysis
·         Helps in allocation of leads
·         Helps in giving better customer support

CRM gets you a systematic marketing structure with one-time cost. It allows unlimited users to access and update data. In case of a CRM, IT solutions providers offer unlimited data storage as well. CRM makes it easy for you manage your work from anywhere in the world.

Saturday 7 September 2013

Adaptive & Responsive Websites – An Overview



A major stir in the web design and development industry has occurred with the launch of multiple platforms where websites can be viewed. Apart from PC and Laptops, the users are now using iPads, Tablets, Mobile Phones and other devices to browse websites. This calls for the need to develop websites that are compatible on screens with varied resolutions and sizes.

There are two ways of achieving this. However, as far as Mobile Screens are concerned, though it is possible to develop a website in a way that it fits itself to suit the mobile screen,but it is not recommended. Mobile browsing demands minimalistic content and navigation as the users view it on a small screen, even if it is a large screen handset, it still does not accommodate as much content as a desktop which is the base of website design  Mobile website development is the ideal solution for reaching out to visitors coming to your website through their smart phones.

Coming back to the solution..
·         Responsive Website Development
When a website is developed as a responsive website, it re sizes itself dynamically to fit the screen size it is being viewed upon. The website elements rearrange themselves to suit the dimensions of the screen while no information is lost. Responsive websites are developed using flexible grids and flexible elements within them that re-size themselves based on the percentage of screen space they acquire in a given dimension of the screen.
·         Adaptive Website Development
An adaptive design makes the website suitable for viewing on multiple screen resolutions by defining placement and size of elements in some fixed sizes. This makes the website compatible for viewing on different devices as it captures the closest predefined assortment of website elements.

Both the methods are equally successful in making your website user friendly on different browsers/ devices however the difference, if any, lies only in the fluidity of the responsiveness of the website. Adaptive or responsive, web design companies are now focusing on offering the customers the best solution and it is definitely an advantage to have a flexible website.