Internet Marketing The Future

Internet marketing has taken the concept of brand building by storm. Blending new-age technologies with innovative marketing ideas, the concept has opened a new era of promoting a company and its products on the Internet. After its overwhelming success in the western market, Interactive marketing has made headway in Indian market as well.  So, it is the right time for your business to reap its benefits.

With the growing popularity of the E-commerce web design in India, the concept of internet-based business promotion has come of age. A recent study reveals the fact that there are around 400 million internet users in India. Such a staggering figure undoubtedly prepares the ground of a better prospect of interactive marketing in our country. Web design companies in Delhi and other regions are focusing on leveraging the growth of this medium.

Unlike the traditional marketing technique, interactive marketing lays more emphasis on building a relationship between the service provider and its end customers. More clearly, this technique will enable your end customers to communicate with you through comments or feedback. Besides, your customers can also opt for social media sites and forums to post their feedback about your company’s services or products, thereby making a direct impact on their success. In today’s global market, it is very true that your future customers will give immense importance to the feedback and comments of your present customers.

Now the question is how you can better the communication process with your customers. Getting a website developed for your company by one of the leading web design companies is not enough for harnessing the power of interactive marketing, you should also think beyond that. You should make your end consumers aware of your website through SEO, SMO and other Internet Marketing techniques.

Social media optimization is another good way to give prominence to your products and services. You can create your company’s page on popular social media websites like Facebook and Twitter and post the latest news and information about your company and services in order to keep your customers updated about the latest happenings and thereby strengthening the online presence of your company. Thousands of top-notch companies’ pages on premium social media’s web sites prove enormous potential of interactive marketing.

Adaptive & Responsive Websites – An Overview

A major stir in the web design and development industry has occurred with the launch of multiple platforms where websites can be viewed. Apart from PC and Laptops, the users are now using iPads, Tablets, Mobile Phones and other devices to browse websites. This calls for the need to develop websites that are compatible on screens with varied resolutions and sizes.

There are two ways of achieving this. However, as far as Mobile Screens are concerned, though it is possible to develop a website in a way that it fits itself to suit the mobile screen,but it is not recommended. Mobile browsing demands minimalistic content and navigation as the users view it on a small screen, even if it is a large screen handset, it still does not accommodate as much content as a desktop which is the base of website design  Mobile website development is the ideal solution for reaching out to visitors coming to your website through their smart phones.

Coming back to the solution..

·         Responsive Website Development

When a website is developed as a responsive website, it re sizes itself dynamically to fit the screen size it is being viewed upon. The website elements rearrange themselves to suit the dimensions of the screen while no information is lost. Responsive websites are developed using flexible grids and flexible elements within them that re-size themselves based on the percentage of screen space they acquire in a given dimension of the screen.

·         Adaptive Website Development

An adaptive design makes the website suitable for viewing on multiple screen resolutions by defining placement and size of elements in some fixed sizes. This makes the website compatible for viewing on different devices as it captures the closest predefined assortment of website elements.

Both the methods are equally successful in making your website user friendly on different browsers/ devices however the difference, if any, lies only in the fluidity of the responsiveness of the website. Adaptive or responsive, web design companies are now focusing on offering the customers the best solution and it is definitely an advantage to have a flexible website.