You will find a lot of people arguing about the logic and practical usage
of Mobile Shopping. There was a time when similar arguments used to surround the
concept of “eCommerce” until Amazon and eBay turned out to be the instant
shopping destination across the globe.
E commerce gained its popularity owing to the immensely
growing popularity of PC, Laptops and Internet. But technology does not remain
stagnant at any point. In the world that we survive, time is money. The busy
life in this age does not leave much spare time for people to go out and make
purchases. Moreover, there is a rapid reduction in the amount of time people
spend on their PC and Laptops as alternate devices such as Smartphones, Tablets,
and iPads have made life easier while you are on the move. All people care
about is connectivity irrespective of time or device that gets it to them. This
is what fueled the need for mobile websites and mobile app development.
Now from the perspective of consumer oriented businesses,
it is a need of the hour to reach the customers where they are browsing.
The major challenges that appear while going for
M-commerce mobile web development are:
·
The
internet speed, even 4G is lesser than Wi-Fi so the M-commerce website needs to be fully
optimized.
·
The
display screen is small and the challenge is to accommodate products in a comprehensive
yet user friendly manner.
·
Mobile
Screens are not user friendly when it comes to filling up forms which is a
necessity for an M-commerce transaction.
Mobile Shopping is here to stay, but it might come to an end for your
business if you give a poor mobile shopping experience to your customers. Worst
of which would be to have the desktop version to be opening on mobile screen. The
idea is to provide a convenient solution to visitors looking for a quick
purchase online and there are several factors that help in achieving this.
·
Navigation
must be minimum and search result/ product listing pages must carry single
click checkout buttons with each product.
·
Though
space is a constraint but recommendations must still be provided.
·
Buttons,
Links, Forms that lead to conversions need to be presented prominently.
M commerce can be achieved with development of a mobile website or through smartphone app development. However, your checkout
experience, more than the quality of your product will determine if the user is
going to make another purchase ever. It is important to integrate functionality
that helps the user throughout the process.
Some examples of good checkout system elements are:
·
Quick
Login options through other websites - Google, Facebook, Yahoo etc.
·
Data
analysis while form is being filled (e.g. please check the number you entered,
it is not valid)
·
Save
address for later
·
Cash
on delivery is always a customer’s delight
·
On
form submission, if one field is incorrect or empty, the data filled in other
fields must not be lost.
M-commerce is not a choice but a necessity and its time to explore
this domain with your business, do it right and reap the fruits.
