E-commerce is gaining prominence with every passing day. The phenomenon is already a huge success in North American region but in the past few years, there has been immense growth in Asian regions in terms of online sellers and buyers.
While developing an E-commerce website, your sole aim has to be convenience of the website visitor and in order to accomplish that, the following aspects need to be given due importance. Here are some essentials of E-commerce website development.
Loading Time
Online shoppers run out of patience too fast until they find something worth the wait. Try this out on yourself while you browse through shopping websites. If your website is not fully optimized in terms of size, it might end up repelling visitors and discouraging them to browse any further. There are too many options out there and to be counted among the top ones, you need to ensure your website’s performance is good.
Navigation
Patience of the website visitor again being the concern, what makes browsing experience better is – not having to look for things. In your E-commerce design, all your offerings must be categorized in a condensed structure, and presented in a way that every product is accessible in minimum possible clicks. Mega Menus are of a great help for this aspect to be addressed.
Variety
Freedom of choice is every shopper’s pride and unless you give your website visitors many options to choose from, you aren’t getting anywhere with your E-commerce initiative. Make sure every category has ample offerings under its kitty.
Rating & Reviews
Recommendations and reviews work more that they are thought to be. Encourage your shoppers to leave reviews about the products they purchase, this will largely influence the prospective shoppers.
Recommend
Get smarter and empower your website with the ability to understand the nature of the shopper and recommend suitable products. This feature can pull information from the recent browsing history of the visitor and recommend items accordingly.
Tools
Enhance the browsing experience of your website visitors with essential tools such as picture zoom in effect, multiple angle views of the product, compare feature, wish list feature etc.
Build a Relationship
Once a visitor converts into a customer after making purchase don’t let the relationship end there. This does not imply that you begin to spam their email with mailers;it means you have an opportunity to strengthen the bond and earn loyalty. Send the customer a discount coupon on first purchase, free shipping on liking the Facebook page, and request to add a review / ratings etc. it’s good to be on top of minds and it’s good to stay connected. Make the most of E-commerce website development , after all,the World Wide Web is meant to establish relationships..
While developing an E-commerce website, your sole aim has to be convenience of the website visitor and in order to accomplish that, the following aspects need to be given due importance. Here are some essentials of E-commerce website development.
Loading Time
Online shoppers run out of patience too fast until they find something worth the wait. Try this out on yourself while you browse through shopping websites. If your website is not fully optimized in terms of size, it might end up repelling visitors and discouraging them to browse any further. There are too many options out there and to be counted among the top ones, you need to ensure your website’s performance is good.
Navigation
Patience of the website visitor again being the concern, what makes browsing experience better is – not having to look for things. In your E-commerce design, all your offerings must be categorized in a condensed structure, and presented in a way that every product is accessible in minimum possible clicks. Mega Menus are of a great help for this aspect to be addressed.
Variety
Freedom of choice is every shopper’s pride and unless you give your website visitors many options to choose from, you aren’t getting anywhere with your E-commerce initiative. Make sure every category has ample offerings under its kitty.
Rating & Reviews
Recommendations and reviews work more that they are thought to be. Encourage your shoppers to leave reviews about the products they purchase, this will largely influence the prospective shoppers.
Recommend
Get smarter and empower your website with the ability to understand the nature of the shopper and recommend suitable products. This feature can pull information from the recent browsing history of the visitor and recommend items accordingly.
Tools
Enhance the browsing experience of your website visitors with essential tools such as picture zoom in effect, multiple angle views of the product, compare feature, wish list feature etc.
Build a Relationship
Once a visitor converts into a customer after making purchase don’t let the relationship end there. This does not imply that you begin to spam their email with mailers;it means you have an opportunity to strengthen the bond and earn loyalty. Send the customer a discount coupon on first purchase, free shipping on liking the Facebook page, and request to add a review / ratings etc. it’s good to be on top of minds and it’s good to stay connected. Make the most of E-commerce website development , after all,the World Wide Web is meant to establish relationships..
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